Today, Tagger Media is an all-in-one influencer marketing platform. Tagger Media also worked with Gary Vaynerchuk and Vayner Media early on because Gary immediately recognized Tagger Media’s value and the data they compiled that allowed you to understand your audience better. This led Tagger Media to find Billie Elish and Dua Lipa before they were well-known artists. The idea was to find amazing musicians before big networks. Tagger Media originally started as a way to disrupt the music industry by finding musicians through influencers talking about musicians. He also has a marketing degree and background, which has helped him build Tagger Media into the top-notch brand it is today. His experience working in many industries has given him a unique perspective, which often allows him to fill in the gaps.

Previously, he had started multiple companies in many sectors, including travel, medical devices, and much more. Peter Kennedy started Tagger Media about seven years ago. This unique approach brings his clients massive success and is unique among influencer marketing platforms. Today, Peter Kennedy shares his experience building and using his company, Tagger Media, to create influencer marketing campaigns with data-driven research and insights on a topic versus looking for influencers for a campaign first. What is the difference between starting your research at insights versus starting at discovery?

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